I have been discussing sales techniques with various people in advance of the book launch for ” A Bend in the Lane” on Tuesday 3rd July. Having to rely on Amazon makes it difficult but, as a self publisher, that is the most obvious choice. I also have a wholesaler but they only sell books after they have been ordered.They don’t stock them, so it turns into a case of Sell-on-demand!
Therefore I am reliant on personal sales, something that I actually enjoy. I carry one copy around with me wherever I go and ask local shops to advertise the launch. If anyone shows an interest I produce a copy. I have a number of readers who devour everything I write and I know I can rely on them to purchase copies for themselves and as presents for friends.
People in the most unlikely places take a copy, the chiropodist, the hairdresser, the musician and fellow writers. My next task will be to take them to talks and on holiday.
Of course I advertise on line but selling in person is still the most fun and I know if I sell one book it will have more than one reader as they get passed around. The first twenty have already found new homes and I have orders for five more. OK, so, it’s not JK Rowling but I only print 100 at a time!
‘A Bend in the Lane’ is out on Friday and I have been parcelling up review copies and designing invitations to the launch.
This time I have put all my previous titles in the back of the book but I didn’t ask for reviews or put in a chapter of the next book as advised on twitter.
Every time I try to load the cover image it takes ages but it’s such a great picture I’ll try again. It is Italian because the man in the story tries to get someone to invest in an Italian property. However, as usual, a lot of the action takes place in Sussex. I did include the Eden Project as I was keen to go there and it seemed the next best thing!
I’m getting nagged to try facebook or whatsapp. So far I have resisted but there is so little connection on wordpress with folk from the UK that I am tempted.
I guess it’s because I haven’t a book on the go. I should get my copies from the printer on Friday and then it will be time for a marketing burst.
I’m designing invitations when I’m not messing about on ancestry. I found a relative with six siblings, all passed away, but maybe they have progeny. Is it worth looking? I don’t expect so. I’ll put my usual image on until I get a few more on my new phone.
More about self publishing. I have been rereading advice about how to market self published novels and as I don’t do many ebooks I still need to promote my work the old fashioned way, as a publisher, not just the author. Therefore I need to do what a publisher would do for their client.
I need to contact the media, send out information, notify the local and national press and suitable magazines, make up a ‘press pack,’ get in touch with the local radio, organise a book launch and signing and send out review copies. Anything else?
I will advertise on twitter, but only to show I am still active as the two ebooks I have written will appeal more to folk on line than this new one.
I will remind people that I have a couple of websites, http://www.juliecround.co.uk and http://www.juliecround.com, both of which are linked to this blog and I will put the cover of ‘A Bend in the Lane’ onto every piece of marketing I can, possibly new business cards, although I still have a lot left with ‘Never Pretend’ and ‘A Lesson for the Teacher’ on.
Since Southern Rail have been so unreliable I haven’t been to London so all my marketing, including sending copies to the library, has been local.
One more month and I should have copies for sale. It is said the first three months are the optimum time for sales and I’m hoping to catch the holiday market.
My next book is with the printer and I have been reading advice about marketing. The general consensus seems to be that one should tell all and sundry that the book is coming out months in advance. However, I don’t feel inclined to do too much until I have the copies in my hand. I know this is different for people who use Print-on -Demand but I sell so many privately that I order 100 at a time.
I will be giving more details in the future but here is the cover.
I’m taking a break from editing my new novel to check emails and I thought I’d write a piece about my book launches.
My first launch, in 2007, was held in our house as I did not expect many people to be interested. The second was held at a local garden centre as one featured in the story and I treated the visitors to free tea and a scone! The next was held at a leisure centre as the girl in the story was a sportswoman and the fourth was held in a local pub/restaurant because, by then,I wanted to make sure everyone could find car parking and, if they wished, stay for lunch after the free coffee.
The fifth book was launched in our favourite pub, which I had also put in the book, although I hadn’t named it and for the sixth I launched with a couple of other writers in the previous hostelry. However, this was not quite as successful for me, probably because I had not initiated the advertising.
Book launches do not seem to attract newspaper reporters unless the proceeds are going to charity. I did get a photographer to the launch in the Leisure Centre although I never did see the write-up (if there was one)
I don’t launch in bookshops as the wholesaler only supplies shops if they are ordered. They will not accept books from me as the publisher.
I hope to sell at least a dozen copies at each launch and do have a few readers who support me every time and one who buys in bulk for Christmas presents.
I am now scouting for somewhere to launch my next book. It must have parking, refreshments and preferably a connection to the story. I think I may go back to the garden centre. I would like somewhere on a bus route but nowhere comes to mind.
I have had to load my photos onto Google gallery to get them on here but this is the one I wanted you to see from the book show a few posts back. From now on I might be able to put the pictures with the text!