The Eye of the Beholder

Yesterday I went to the Self Publishing Exchange run by new Generation Publishing in London. Two of us travelled up from Worthing, recognising that the journey would be longer than usual because there were no trains on the Brighton Line. What we hadn’t reckoned with was, on reaching Victoria, we found there were no underground trains on the circle and district lines which meant, instead of going direct to our destination, Charing Cross, we had to take in two more stops on two other lines which meant walking up and down stairs and slopes and arriving at the college exhausted and late.

Once the event restarted, after welcome coffee, we were treated to some interesting panels with a variety of speakers on editing and marketing but, by lunchtime it became obvious that we were only scratching the surface. There was so much more we could have learned given more time. In fact, the scope was so broad it could take a whole weekend. This was followed by group ‘pitches’ to experts in the field and we were happy to find out more about New Generation and hear advice about approaching agents but, of course, did not know what the other groups were discussing.

On the way home we were offered seats on the underground but as we were only going one stop we declined the offer which made me think about how we were perceived. It all started when I asked about libraries in the panel session and realised most people thought they were redundant. Then a speaker almost suggested printed books were also unnecessary and I began to feel old. When I arrived home I looked in the mirror and tried to imagine what I looked like to other, younger people and came to the conclusion I must look like an old woman whose ideas and attitudes belong in the past. It was nice to be offered a seat but I think maybe it means I shall from now on be dismissed as unworthy of attention – the ‘invisibility’ of the old has arrived!bookwormclipart

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Covers

Thinking about the book show I was wondering what other writers might like to discuss and realised that one of the fun things about being a self publisher is deciding on the cover for the book. Traditional publishers like to have a separate style for each of their writers so that readers can recognise the books by each author and I realised I had been doing that, too.

The Lane books had scenes on the front with a rather old fashioned font. The Never books looked more modern and spikey and the one odd book, the romance, had a cartoon rather than a photo. I wanted it to look chick-lit without being pink!

I’ll try to show some, but if it doesn’t work they are on my website http://www.juliecround.co.uk.

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A lesson for the Teacher cover

Writing Magazine

bookwormclipartI was reading this month’s magazine when I came upon a little piece about me and my books. It was such a long time since I sent it in I had forgotten all about it.

I should have added a web address but otherwise it was fine, although I always think other writers cannot possibly read books by all the authors who submit to Writing Magazine. Just occasionally a review or a story might make a reader search out more by that writer and one can hope that a publisher might be curious enough to find out whether one would be a good bet for promotion.

Having been told once that my work was’not commercial’ I gave up sending to agents. It is enough to constantly be asked for another book by the folk who do buy a copy. It will be interesting to find out if anyone shows an interest at the UK Southern Book Show on 28th October at Field Place, Worthing. It should be a great showcase.

Editing aloud

Thinking it was about time I wrote something about the writing process I asked myself what is it that helps a writer to do their own first edit?

We all try to spot spelling, punctuation and continuity errors before we send our work off but I don’t think everyone reads their written work out loud. I suppose it is easy with poetry but perhaps some folk think reading prose is boring and makes them doubt the worth of what they have written.

When we read in a familiar writing group we often find mistakes and correct them as we go along. Also, we get feed back as to whether the dialogue actually fits the character or the period, but if you do not belong to a group, what do you do? You could record yourself reading or just shut yourself away and try  not to feel stupid! You don’t have to be an actor – if no-one else is listening just think of it as an alternative editing method. I believe you’ll find it useful.

Of course, nothing is as helpful as another pair of eyes!bookwormclipart

Flyers

I had two ideas this morning, one: to make some flyers to advertise my latest novel as I haven’t had any new bookmarks printed. I can take them to talks and they will be ready for the UK Southern Book Show in October. Two – I would like ” Lane’s End” my first novel to be available in large print as it was written for my late mother who only read large print books. I have seen ways to do it on print on demand but I am hesitant to go down that route. Also, I wanted a new cover but, so far, haven’t found one that is better than the original. At least it’s keeping me busy.

Lane's End cover copy

Marketing, once more.

‘A Bend in the Lane’ is out on Friday and I have been parcelling up review copies and designing invitations to the launch.

This time I have put all my previous titles in the back of the book but I didn’t ask for reviews or put in a chapter of the next book as advised on twitter.

Every time I try to load the cover image it takes ages but it’s such a great picture I’ll try again. It is Italian because the man in the story tries to get someone to invest in an Italian property. However, as usual, a lot of the action takes place in Sussex. I did include the Eden Project as I was keen to go there and it seemed the next best thing!

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Marketing books

More about self publishing. I have been rereading advice about how to market self published novels and as I don’t do many ebooks I still need to promote my work the old fashioned way, as a publisher, not just the author. Therefore I need to do what a publisher would do for their client.

I need to contact the media, send out information, notify the local and national press and suitable magazines, make up a ‘press pack,’ get in touch with the local radio, organise a book launch and signing and send out review copies. Anything else?

I will advertise on twitter, but only to show I am still active as the two ebooks I have written will appeal more to folk on line than  this new one.

I will remind people that I have a couple of websites, http://www.juliecround.co.uk and http://www.juliecround.com, both of which are linked to this blog and I will put the cover of ‘A Bend in the Lane’ onto every piece of marketing I can, possibly new business cards, although I still have a lot left with ‘Never Pretend’ and ‘A Lesson for the Teacher’ on.

Since Southern Rail have been so unreliable I haven’t been to London so all my marketing, including sending copies to the library, has been local.

One more month and I should have copies for sale. It is said the first three months are the optimum time for sales and I’m hoping to catch the holiday market.