Marketing paperbacks

OK, I give up. I’ll try to stick to writing about writing and books, from now on, with, perhaps, the odd poem.

I’ve used the marketing title because the way we promote paperbacks is not the same as the methods used for ebooks. Our group has been reading about the email lists suggested on line and I suppose the land alternative is a snail mail postal list of people who have bought books. However, when you sell in person, as I do, it seems wrong to ask for an address at the same time. What I have always done wrong is not emphasised that a review would be helpful, but most of my readers do not own computers so where would they put the reviews? The only time I did ask if a reader would like to know about future books was at a launch.That was one out of hundreds!

Postal charges make self published paperbacks quite expensive so we will need to venture out of our local area and find customers elsewhere.

I think I should make my blog more interactive, too. I’ll put on a mystery photo and see if anyone can identify it.Happy Christmas.img_0049

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Self publishing mistakes

Had a marketing meeting yesterday and it reminded me of all the mistakes I made when I began self publishing.

We should put our website in our books, but I have an excuse, I have changed my website provider twice and the one in 2007 doesn’t exist any more!The two I have now are http://www.juliecround.com and http://www.juliecround.co.uk.

It is good to put a chapter of your next book in the one you are publishing (but that’s impossible if you haven’t written it!)

Some folk actually ask for reviews in their books. I think this works better in ebooks. It seems a bit cheeky in a paperback.

Pictures, pictures, pictures. We must try to use social media. ( Hard for an oldie like me, but I’m trying.) I still avoid facebook but I am on twitter. Now to try to get more photos on!

Blogging is useful but I still have more folk from USA.Never mind, quality over quantity every time!

Right click

Just to explain why I was so happy to be able to put clipart on line. I haven’t used the right mouse button for twenty years and am only now beginning to discover its uses.

I am so impressed by the photos on this site but don’t use a camera that takes pictures. Now you see what an old fogey I am.I am trying to get up to date but its a hard slog.

I got so fed up with having nothing to write about but I have the glimmering of an idea. It is for children and will need a great illustrator. Luckily I know one who would be ideal.

Time will tell.