Marketing, once more.

‘A Bend in the Lane’ is out on Friday and I have been parcelling up review copies and designing invitations to the launch.

This time I have put all my previous titles in the back of the book but I didn’t ask for reviews or put in a chapter of the next book as advised on twitter.

Every time I try to load the cover image it takes ages but it’s such a great picture I’ll try again. It is Italian because the man in the story tries to get someone to invest in an Italian property. However, as usual, a lot of the action takes place in Sussex. I did include the Eden Project as I was keen to go there and it seemed the next best thing!

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Whatsapp

Well, I did it! I didn’t leave you but I added whatsapp to my new phone, understanding that the only people I need to have on there are friends and family.

I tried the selfie phone and ended up with a horrible picture of myself but I left it there for now. All my best pictures were taken by professional photographers. All four of the ‘Lane’ books have a photo of me on the back. I used an old one for ‘A Bend in the Lane’ as I am so white and wrinkly I don’t look so good.

Now my copies have arrived I am choosing who to send them to for a review. Last time I sent ten to Goodreads I only got one review so I won’t be doing that again!

It seems that when I ask for help I get a ‘like’ but not a comment. I wonder what I’m doing wrong. It would be nice to have a conversation, especially as twitter seems to have vanished. I can live without it. Maybe I’ll search for another picture. Diesel again!img_0318

Music and Words

The Sea Scribes at the Charity Gig with local folk singers. The experiment seemed to work as those who attended said they enjoyed it. I don’t know how much exposure it gave to our writing group but we were pleased we could help the Parkinson’s Society and may do another one next year.

I hope the people who won our books in the raffle liked their prizes. There will be another of my novels out in June and I am about to plan the launch

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Marketing books

More about self publishing. I have been rereading advice about how to market self published novels and as I don’t do many ebooks I still need to promote my work the old fashioned way, as a publisher, not just the author. Therefore I need to do what a publisher would do for their client.

I need to contact the media, send out information, notify the local and national press and suitable magazines, make up a ‘press pack,’ get in touch with the local radio, organise a book launch and signing and send out review copies. Anything else?

I will advertise on twitter, but only to show I am still active as the two ebooks I have written will appeal more to folk on line thanĀ  this new one.

I will remind people that I have a couple of websites, http://www.juliecround.co.uk and http://www.juliecround.com, both of which are linked to this blog and I will put the cover of ‘A Bend in the Lane’ onto every piece of marketing I can, possibly new business cards, although I still have a lot left with ‘Never Pretend’ and ‘A Lesson for the Teacher’ on.

Since Southern Rail have been so unreliable I haven’t been to London so all my marketing, including sending copies to the library, has been local.

One more month and I should have copies for sale. It is said the first three months are the optimum time for sales and I’m hoping to catch the holiday market.

When to promote?

My next book is with the printer and I have been reading advice about marketing. The general consensus seems to be that one should tell all and sundry that the book is coming out months in advance. However, I don’t feel inclined to do too much until I have the copies in my hand. I know this is different for people who use Print-on -Demand but I sell so many privately that I order 100 at a time.

I will be giving more details in the future but here is the cover.

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New Novel

I have just selected a possible cover picture for the next novel,” A Bend in the Lane.”

It follows the grandmother from the ‘Lane ‘ trilogy from Blackpool to Italy and I wanted a Tuscan landscape, which I think we have found.

There’s something so good about being able to pick a cover, rather than letting a traditional publisher choose it. That’s one of the advantages of being a self publisher.

Now to concentrate on the Charity Gig.

Preparation

A week of getting things ready. First, the novel. I still haven’t sorted all the spacing but I’m nearly there. I keep stopping to look for cover images because it’s more fun.

Then, the charity Gig. The Sea Scribes had a rehearsal on Thursday and we now have tickets and posters. On Sunday we go to look at the hall again. The Parkinson’s society are sending literature and balloons, the St Laurence singers are already ordering tickets, now to advertise ‘Music and Words’ with local musicians and writers on Saturday 12th May at St Botolph’s Church Hall, Worthing, 7.30pm.

I need to search out some more poems and we are seeing the folk singers on Sunday to check who is willing to perform. Wish us luck!