Writing Outside The Box

Live to Write - Write to Live

“Think outside the box” has always been one of the phrases I love to hate. In my agency days, it was something that echoed up and down the corridors, usually tripping lightly off the tongue of some overpaid creative director-type who couldn’t come up with a more helpful way to articulate his “vision.” The writers and designers would cringe in unison and wonder exactly what the hell they were supposed to do. Most of the time, they weren’t even aware they were in a box, never mind understanding how to get out of it.

Still, getting “outside the box” does have some validity in the world of marketing if you think of the box as the “shoulds” of marketing.

The myth of “best practices”

I have some bad news: there is no silver bullet, no 100% guaranteed roadmap, no one-size-fits-all solution. I also have some good news: there is no…

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juliecroundblog

I am a retired schoolteacher now writing novels on the Sussex coast where I live with my husband. I record for the Voice of Progress talking newspaper and am the publicity secretary for the Worthing Friendship Centre. I also give talks on my life and works to local groups.

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